Vol. 14 No. E2 (2014): GJMBR-E Marketing: Volume 14 Issue E2 | Global Journal of Management and Business Research

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Vol. 14 No. E2 (2014): GJMBR-E Marketing: Volume 14 Issue E2

GJMBR-E Marketing: Volume 14 Issue E2

GJMBR-E Marketing: Volume 14 Issue E2

Published: 2014-06-17

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Articles

The Review of the Two Latest Marketing Techniques; Viral Marketing and Guerrilla Marketing which Influence Online Consumer Behavior

Ken Fong, Rashad Yazdanifard

1-4
The Review of the Most Effective of Online Advertisement Techniques to Affect Online Customer Buying Decision

Tan Li Hsuan, Rashad Yazdanifard

5-11
How Customer Perception Shape Buying Online Decision

Chan Cheng Yee, Rashad Yazdanifard

13-20
An Interactive Influence of Country of Origin on Buying Intention of Branded Clothing: A Study on Female Brand

Arafatur Rahaman

21-30

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Title and Indices	All	Last five years
Citations	4303	4056
h-index	28	27
i10-index	109	101

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Type of License	Creative Commons
Open Access	Yes
Does the author retain unrestricted copyright?	Yes
Permanent article identifier	DOI (Digital Object Identifier)