Vol. 13 No. 14 (2013): GJMBR, Volume 13, Issue 14 (E6), Year 2013 | Global Journal of Management and Business Research

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Vol. 13 No. 14 (2013): GJMBR, Volume 13, Issue 14 (E6), Year 2013

GJMBR, Volume 13, Issue 14 (E6), Year 2013

GJMBR, Volume 13, Issue 14 (E6), Year 2013

Published: 2013-04-29

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Articles

Relationship Marketing as an Effective Strategy by IGBO Managed SMEs in Nigeria

ayozie Daniel

1-20
The Effect of Integrated Marketing Communication on Customer Based Brand Equity with Mediating Role of Corporate Reputation in Cellular Industry of Pakistan

Muhammad Mubushar, Imtiaz Haider, Kamran Iftikhar

21-30
The Effective use of Relationship Marketing Strategy for Customer Satisfaction and Retention by IGBO SMES in Nigeria

ayozie Daniel

31-56
Swine Production: An Analysis of Market Globalization, Crisis and Brazlian Exports, 2013

Marly Cavalcanti

57-64
SERVQUAL and SERVPERF: A Review of Measures in Services Marketing Research

Mohd. Adil, Dr. Odai Falah Mohammad Al Ghaswyneh, Alaa Musallam Albkour

65-76

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Title and Indices	All	Last five years
Citations	4303	4056
h-index	28	27
i10-index	109	101

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Type of License	Creative Commons
Open Access	Yes
Does the author retain unrestricted copyright?	Yes
Permanent article identifier	DOI (Digital Object Identifier)