Vol. 12 No. 12 (2012): GJMBR Volume 12 Issue 12 | Global Journal of Management and Business Research

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Vol. 12 No. 12 (2012): GJMBR Volume 12 Issue 12

GJMBR Volume 12 Issue 12

GJMBR Volume 12 Issue 12

Published: 2012-07-19

Full Issue

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Articles

Consumer Preference Coca Cola versus Pepsi-Cola

Dr. Abdul Munam Jamil Paracha

7-10
The Influence of Formal and Informal Sources on Consumer Buying Behavior

Dr. Shahzad Khan, Dr. Shahzad Khan

1-6
Impact of Viewer Response Profile on Skepticism toward Advertising

Umair Malik

11-16

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Title and Indices	All	Last five years
Citations	4303	4056
h-index	28	27
i10-index	109	101

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Type of License	Creative Commons
Open Access	Yes
Does the author retain unrestricted copyright?	Yes
Permanent article identifier	DOI (Digital Object Identifier)