GJMBR- Interdisciplinary: Volume 12 Issue 12
Published: 2012-05-15
Full Issue
Articles
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Impact of Viewer Response Profile on Skepticism toward Advertising
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Consumer Preference Coca Cola versus Pepsi-Cola
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The Influence of Formal and Informal Sources on Consumer Buying Behavior
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| Title and Indices | All | Last five years |
|---|---|---|
| Citations | 4303 | 4056 |
| h-index | 28 | 27 |
| i10-index | 109 | 101 |
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