Abstract

Extensive study and in depth interviews with the management of telecom stated different factors that identify top performers from average performers in the telecom sector. Certain globally recognized factors required to outstand as a company are still valid for MNC#x2019;s operating in Pakistan, whereas contextual factors cannot be overlooked. Mobilink is conscious about its operations which is one of the top companies of Pakistan in telecom sector. Ufone and Telenor are fighting to be the number 2. This is a serious threat for Ufone as it has been on number 2 till 2007 till replaced by Telenor, even though it entered almost at the same time aswarid which is at number 4 in the competition. Instaphone collapsed as it did not respond timely to technology, opportunities, and exploitation of others ideas, neither paid enough attention to bringing value addition to their services or packages which caused customer dissatisfaction and eventually ended in losing customers to competitors.