Competitve Advantage of Investment Avenue in Reliance Money

Abstract

This report does a Comparative Analysis of different Financial Products of the Reliance Money company with its nearest competitor and develops a Hypothesis for the same to check if there is any advantage of Investment Avenue in Reliance Money. 1. Equity : In Equity Trading, the nearest competitor of Reliance Money is ICICI. The methodology employed for comparison is Factorial Design (Two-way ANOVA) under Statistical Hypothesis. Here, the Null Hypothesis (H01) is accepted which states that Profits generated using Tips