Abstract

Amusement park is not only a source of entertainment but also a vibrant source of profit for a country. Rapid economic growth along with evolving of service sector espouses a substantial number of people who have regular income with diversified need. Among those needs entertainment plays a very important role. Because today#x2019;s people are very much concern about their mental health. They are aggressively active in entertainment market in order to maintain as well bring something new to their busy and rigid life structure. On the other hand, already structured Bangladesh theme park sector cannot no longer rely on centered leading due to immense competition and rapid evolving global market. It needs to be spared throughout the country. In order to earn handsome profit as well as ensure continuous growth, any entertainment sector needs to find new areas for providing service. Starting a new venture with new items with latest technology, extreme customer care and promptness in all area of operation can be finest solution of it. Today#x2019;s very much competitive business world it has become the toughest task to achieve customer satisfaction through quality service. In case of starting a new business and survive by competing with the prevailed sectors is more difficult. Because in every steps the customer will compare the aspects or offering of the current sectors with the new one. To maintain customer satisfaction it is necessary to understand the perception, attitude, expectation, psychology and motivation about a particular issue. considering this, in the very challenging environment any organization needs to keep the improvement flow smoother and marketing properly through effective planning and execution of conception, quality pricing and promotional campaign and selecting the exact distribution channel. The thorough evaluation will help to understand about the reason behind starting such venture, its specialty, operation and the acceptance of the park through the meas