Social Networking Sites: A fad or a new age recruitment Tool

Abstract

Purpose: Today talent acquisition is one of the major challenges faced by the most of the companies in India. The age old techniques and practices of recruitment is gradually giving way to new and modern techniques of acquiring and building a talent pool for various industries. Social networking sites have become a rage amongst the young professionals today though elderly professionals are also making their foray into this field. With more and more people spending a substantial portion of their productive time on social networking sites, it has given a new turn to recruitment trends across the industry. The study explores the impact of social networking sites on the recruitment practices across various sectors in India. The study examines the impact of these sites both from the recruiter#x2019;s point of view as well as the job seeker#x2019;s point of view. It brings to the fore the various opportunities which have opened up due to the upsurge of social networking sites and also paves the way for the future prospects of the same. Design/ Methodology/ Approach: The study has been conducted with the help of inputs received from various sources like publications and personal interviews with industry professionals. A comprehensive analysis of the shifting trend has been done and explained through various graphs and diagrams. Findings: The findings of the survey has revealed marked shift in trend from traditional methods of recruitment to modern techniques like social networking sites. However there still remains enough room for improvement and tapping of various advantages through such sites. Originality/Value: Provides foundation for insight so that the framework could be usefully developed for various companies and other industries to bring about a perfect job-talent match for the organization.