Abstract

Purpose The study seeks to understand the relationship between two critical success factors for the commercial success of patented innovation the invention s market orientation and diffusion The study also assesses the moderating effect of patent ownership in the relationship between the predictors market orientation MO and diffusion DF with patent commercialisation success The observation of the relationship is vital as a high percentage of registered patents in Sri Lanka are individually owned and could be a factor for poor commercial success Methodology The empirical study utilises a national sample of patented inventions by Sri Lankan nationals and is cross-sectional The study used a sample of 220 patent holders from the Sri Lanka National Intellectual Property Office NIPO and the Patent Cooperative Treaty PCT databases to test the hypotheses The study selected patents registered between 2010 and 2014 The analysis uses SPSS version 21