Social Media and E-Commerce: A Theoretical Study of Factors Affecting Consumer Behavior of Social Media Buyers
DOI:
https://doi.org/10.34257/GJMBREVOL21IS3PG71Keywords:
Abstract
This research studies the factors that impact the behavior of the consumers of social media buyers The retail business has changed radically over the most recent two decades at first with the landing of computer-interface shopping and more recently with the emerging of mobile channels and social media stages It is hard for e-commerce or e-retail companies to identify and influence the variables that drive consumers attitudes and behavior Different types of media affect people s conclusions significantly depending on how much time they spend on such media Facebook and Twitter are two examples of relatively older types of social media in correlation with newer social media networks for example Instagram Furthermore people use each type of social media for different purposes and based on their individual preferences
Downloads
- Article PDF
- TEI XML Kaleidoscope (download in zip)* (Beta by AI)
- Lens* NISO JATS XML (Beta by AI)
- HTML Kaleidoscope* (Beta by AI)
- DBK XML Kaleidoscope (download in zip)* (Beta by AI)
- LaTeX pdf Kaleidoscope* (Beta by AI)
- EPUB Kaleidoscope* (Beta by AI)
- MD Kaleidoscope* (Beta by AI)
- FO Kaleidoscope* (Beta by AI)
- BIB Kaleidoscope* (Beta by AI)
- LaTeX Kaleidoscope* (Beta by AI)
How to Cite
Published
2021-03-15
Issue
Section
License
Copyright (c) 2021 Authors and Global Journals Private Limited
This work is licensed under a Creative Commons Attribution 4.0 International License.