@incollection{,
	
					
					
					F081754F8F0A5D6913CED9BF6DDC8089
				,
	author={{Dr. KavitaChauhan} and {Faiz RehmanAbbasi} and {Centre For Management Studies, Jamia Millia Islamia, New Delhi}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}2137176
}

@incollection{b0,
	
	
		,
	title={{Social media: Influencing customer satisfaction in B2B sales}}
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	author={{
			RAgnihotri
		} and {
			RDingus
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			MYHu
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			MTKrush
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			53
			
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}

@incollection{b1,
	
	
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	title={{Effect of social commerce factors on user purchase behavior: An empirical investigation from Renren. com}}
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	author={{
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	year={2015}
		
	

}

@book{b2,
	
	
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	year={2012}
		
	

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@incollection{b3,
	
	
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	title={{The state of online impulse-buying research: A literature analysis}}
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	author={{
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			CMCheung
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			ZWLee
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}

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@incollection{b5,
	
	
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	title={{Facebook C2C social commerce: A study of online impulse buying}}
	
	
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@incollection{b6,
	
	
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	title={{Consumer benefit creation in online group buying: The social capital and platform synergy effect and the mediating role of participation}}
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}

@book{b7,
	
	
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	title={{Influencing the online consumer's behavior: the Web experience}}
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@incollection{b8,
	
	
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@incollection{b9,
	
	
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	title={{Development of a scale to measure the perceived benefits and risks of online shopping}}
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@book{b10,
	
	
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	title={{Instamarketing": A content analysis into marketing on Instagram (Master's thesis)}}
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	author={{
			MGoor
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	year={2012}
		
		
			Universiteit van Amsterdam
		
	

}

@incollection{b11,
	
	
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	title={{Social commerce: The transfer of power from sellers to buyers}}
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	journal={{Technological Forecasting and Social Change}}
		
			94
			
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@incollection{b12,
	
	
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	title={{Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook}}
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@book{b13,
	
	
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	title={{Research methodology: A stepby-step guide for beginners}}
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@incollection{b14,
	
	
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	title={{Brand interactions and social media: Enhancing user loyalty through social networking sites}}
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			62
			
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@incollection{b15,
	
	
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	title={{Millennial (Gen Y) consumer behavior their shopping preferences and perceptual maps associated with brand loyalty}}
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}

@incollection{b16,
	
	
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	title={{Marketing strategies, perceived risks, and consumer trust in online buying behavior}}
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			29
			
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}

@incollection{b17,
	
	
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	title={{Exploring consumers' impulse buying behavior on social commerce platform: The role of parasocial interaction}}
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	author={{
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			MKLee
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			DZhao
		}}
		
		
		
	
	
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	journal={{International Journal of Information Management}}
		
			36
			3
			
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	year={2016}
		
	

}

@incollection{b18,
	
	
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	title={{Consumer behavior in social commerce: A literature review}}
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	author={{
			KZZhang
		} and {
			MBenyoucef
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			86
			
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}