Effect of Product Quality, Promotion and Service on Customer Satisfaction at UD. Bali Rahayu

Abstract

Customer satisfaction is one of the important things a company maintains in order to maintain business continuity because customer satisfaction will be able to increase profits for the company. This research was conducted to examine the influence between variables of product quality, promotion and service on customer satisfaction at UD. Bali Rahayu. The population in this research is 90 UD customers. Bali Rahayu with the slovin formula. The data collection method in this research uses a questionnaire technique by giving a set of questions to customers using a Likert scale which is then tested by validity and reliability tests and classical assumptions. Multiple linear regression analysis techniques are used in this study by obtaining results where simultaneously and partially product quality, promotion and service have a positive and significant effect on customer satisfaction at UD. Bali Rahayu.