Abstract

This paper investigate the failure of retail business in rural area in Sri Lanka Retail industry is oldest and still existing industry in Sri Lanka But success of this retail business is mostly happen only urban areas Peoples who start retail business in rural area they wind up the business could not run the business It is imagine problem of country why retails in rural area could not survive If we need to improve the living hood of people who in rural Ares we have to find the reason to this problem