Relationship between Freelancer Value Proposition and Freelancer Engagement in Gig Economy Case of Ride Hailing Apps. in Indonesia

Authors

  • Nadhila Isnan

  • Saesarian Izwardy

  • Lucky Alvindra

  • Adrian Pradipta

  • Happy Santosa

Keywords:

gig worker, gig economy, freelancer value proposition, freelancer engagement,

Abstract

Gig Economy phenomenon has become disruptor for business industry globally for the last couple of years. It is indicated by significant growth of Gig Workers population,in Indonesiaper 2017, 127 millions workers are categorized as gig worker, the numbers is continously growing. This research is aimed to understand every factor that constructs Freelancer Value Proposition (FVP) and the ones that affect in forming positive engagement between Ride Hailing platform and its drivers which categorizes as Gig Workers.

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How to Cite

Nadhila Isnan, Saesarian Izwardy, Lucky Alvindra, Adrian Pradipta, & Happy Santosa. (2020). Relationship between Freelancer Value Proposition and Freelancer Engagement in Gig Economy Case of Ride Hailing Apps. in Indonesia. Global Journal of Management and Business Research, 20(A13), 21–32. Retrieved from https://journalofbusiness.org/index.php/GJMBR/article/view/3222

 
Relationship between Freelancer Value Proposition and Freelancer Engagement in Gig Economy Case of Ride Hailing Apps. in Indonesia

Published

2020-05-15

Issue

Vol. 20 No. A13 (2020): GJMBR-A Administration: Volume 20 Issue A13

Section

Articles

License

Copyright (c) 2020 Authors and Global Journals Private Limited

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.