Relationship between Freelancer Value Proposition and Freelancer Engagement in Gig Economy Case of Ride Hailing Apps. in Indonesia

Nadhila Isnan; Saesarian Izwardy; Lucky Alvindra; Adrian Pradipta; Happy Santosa

Authors

Nadhila Isnan
Saesarian Izwardy
Lucky Alvindra
Adrian Pradipta
Happy Santosa

Keywords:

gig worker, gig economy, freelancer value proposition, freelancer engagement,

Abstract

Gig Economy phenomenon has become disruptor for business industry globally for the last couple of years. It is indicated by significant growth of Gig Workers population,in Indonesiaper 2017, 127 millions workers are categorized as gig worker, the numbers is continously growing. This research is aimed to understand every factor that constructs Freelancer Value Proposition (FVP) and the ones that affect in forming positive engagement between Ride Hailing platform and its drivers which categorizes as Gig Workers. This research specifically targets Indonesia populations and 238 Indonesia online driver partners have participated the survey. Exploratory analysis is usedto see which factors that construct FVP and determining correlation between independent and dependent variables. Result shows that Social Value, Developmental Valueand Hedonic Values affect postively toward Freelancer Engagement.

Downloads

How to Cite

Relationship between Freelancer Value Proposition and Freelancer Engagement in Gig Economy Case of Ride Hailing Apps. in Indonesia. (2020). Global Journal of Management and Business Research, 20(A13), 21-32. https://journalofbusiness.org/index.php/GJMBR/article/view/3222

Download Citation

References

Anonymous (2014) Is Sharing the New Buying? Reputation and Trust are Emerging as New Currencies.

Esra Alnıaçık, Ümit Alnıaçık (2012) Identifying Dimensions of Attractiveness in Employer Branding: Effects of Age, Gender, and Current Employment Status. 58, 1336-1343.

Melody Barlage, Arjan Van Den Born, Arjen Van Witteloostuijn (2019) The needs of freelancers and the characteristics of "gigs": creating beneficial relations between freelancers and their hiring organizations. 1(4).

M Biswas Andd, Suar (2013) Which Employees' Values Matter Most in the Creation of Employer Branding?. 7, 93-100.

D Durden (2017) A Primer On The 'Global Sharing Economy' In 20 Charts.

Luke Fletcher, Robinson, Dilys Bailey, Catherine Alfes, Kerstin Holmes, Jenny Madden, Adrian Buzzeo, Jonathan Currie, Graeme (2014) Measuring Employee Engagement and Interpreting Survey Results.

Muchlis Muchlisin (2019) A ride for everyone? Unveiling the use and impacts of ride-hailing services across income levels in Yogyakarta, Indonesia.

Khawaja Jehanzeb, Anwar Rasheed, Mazen Rasheed (2012) Organizational Commitment and Turnover Intentions: Impact of Employee's Training in Private Sector of Saudi Arabia. 8(8), 272-278.

Zach Lee, Tommy Chan, M Balaji, Alain Yee-Loong Chong (2018) Why people participate in the sharing economy: an empirical investigation of Uber. 28(3), 829-850.

Zubair Nawaz, Mirza Talib, Ahsan Abbas (2019) Gig workers as sustainable human resource: A study of freelancer value proposition and its impact on platform usage intentions. 9, 1-17.

S Pandey, S David (2013) What Drives Engagement?. 2(7), 55-86.

Germano Reis, Beatriz Braga, Jordi Trullen (2017) Workplace authenticity as an attribute of employer attractiveness. 46(8), 1962-1976.

Felix Richter (2014) The Rise of the Access Economy. 3, 60-77.

Lorena Ronda, Carmen Valor, Carmen Abril (2018) Are they willing to work for you? An employee-centric view to employer brand attractiveness. 27(5), 573-596.

A Rosenblat (2019) What Motivates Gig Economy Workers.

Budi Wahyu, Santoso (2019) Peta Persaingan Gojek dan Grab Dalam Ekpansi Regional.

Desy Setyowati (2018) Tren Pekerja Lepas 'Gig Workers' Berpotensi Menambah Pengangguran.

T, Spanuthand Wald (2017) Understanding the antecedents of organizational commitment in the context of temporary organizations: An empirical study. 33(3), 129-138.

Jillian Sweeney, Geoffrey Soutar (2001) Consumer perceived value: The development of a multiple item scale. 77(2), 203-220.

M Turkkahraman (2013) Social Values and Value Education. 116(116), 633-638.

André Van Hoorn (2018) Trust and signals in workplace organization: evidence from job autonomy differentials between immigrant groups. 70(3), 591-612.

Lei Wu, Binahayati Rusyidi, Nancy Claiborne, Mary Mccarthy (2013) Relationships between work-life balance and job-related factors among child welfare workers. 35(9), 1447-1454.

T Zhang, M Jahromi, M Kizildag (2018) Value co-creation in a sharing economy: The end of price wars?. 71, 51-58.