Managerial Innovation and SME Performance in Africa: The Case of Cameroon
Keywords:
managerial innovation, performance, SMEs, cameroon
Abstract
The introduction of new management practices has become a real imperative for any company; it is more for SMEs because these companies are vulnerable and have a specific management mode, based on the personality of their leader. Moreover, in a constantly changing environment, the performance of any company is now based on this new situation. However, while innovation in general, and managerial innovation in particular, has been successful in the Western context, that of the African context remains unclear and does not seem to be a major concern, especially in sub- Saharan Africa
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Published
2020-05-15
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