Managerial Innovation and SME Performance in Africa: The Case of Cameroon

Authors

  • Ben Boubakary

  • Doumagay Donatienne Moskolai

  • Gladys Che Njang

Keywords:

managerial innovation, performance, SMEs, cameroon

Abstract

The introduction of new management practices has become a real imperative for any company; it is more for SMEs because these companies are vulnerable and have a specific management mode, based on the personality of their leader. Moreover, in a constantly changing environment, the performance of any company is now based on this new situation. However, while innovation in general, and managerial innovation in particular, has been successful in the Western context, that of the African context remains unclear and does not seem to be a major concern, especially in sub- Saharan Africa

How to Cite

Managerial Innovation and SME Performance in Africa: The Case of Cameroon. (2020). Global Journal of Management and Business Research, 20(A10), 15-28. https://journalofbusiness.org/index.php/GJMBR/article/view/3143

References

Managerial Innovation and SME Performance in Africa: The Case of Cameroon

Published

2020-05-15

How to Cite

Managerial Innovation and SME Performance in Africa: The Case of Cameroon. (2020). Global Journal of Management and Business Research, 20(A10), 15-28. https://journalofbusiness.org/index.php/GJMBR/article/view/3143