Globalization and African Culture: The Nigerian Experience

Asenge, Emmanuel Lubem

Authors

Asenge, Emmanuel Lubem

Keywords:

globalization, culture, value system, language

Abstract

Globalization involves the process of stretching or extending and intensifying human activities, relations and networks across the globe, and it has produced complex interactions between different cultures. Different cultural values are practiced in Nigeria through the process of globalization. This study investigates the effect of globalization on African culture with particular reference to Nigeria. The study specifically examines the effect of globalization on the value system in Nigeria and the effect of globalization on changes in language in Nigeria. A sample of 350 was selected for the study through purposive sampling technique. A pilot test was carried out in the study to determine the reliability of the instrument. Data collected for the study were tested using simple linear regression analysis with the aid of the Statistical Package for Social Sciences (SPSS 23). The findings of the study revealed that globalization has a significant effect on the value system in Nigeria. The research also indicates a significant effect of globalization on changes in language in Nigeria.

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How to Cite

Globalization and African Culture: The Nigerian Experience. (2020). Global Journal of Management and Business Research, 20(B5), 13-18. https://journalofbusiness.org/index.php/GJMBR/article/view/3119

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