Abstract

The Vision 2030 of Kingdom of Saudi Arabia is to diversify the economy from over reliance on oil and focus on public sectors like tourism The implementation of tools and techniques of strategic management in the kingdom s tourism sector could help in accomplishment of this goal Strategic management is the formulation of strategies in order to meet a firms long terms goals and objectives The tourism sector is facing a dynamic and complex environment because of macro trends like terrorism politics global warming and etc Therefore it is important that firms and leaders should be equipped with the right strategic management tools and techniques that can help them in analyzing environment in which they operate and be able to make strategic decisions in order to have a competitive advantage