Risk Perceptions and Online Shopping Intention among Internet Users In Nigeria.

Abstract

This study was carried out to investigate the influence of risk perception dimensions such as perceived financial risk, perceived performance risk, perceived time risk, perceived psychological risk and perceived social risk on internet users#x2019; online shopping intention. The study aims to fill the gap that exists in literature on reasons why Nigerian internet users, who are able to shop online, still refrain from doing so. The study adopted descriptive research design with the aid of survey method in obtaining the needed data. The population comprises all the internet users in the study area. The completed and usable close-ended questionnaire was distributed and collected from 390 respondents within one month. Non-probability sampling procedures (convenience sampling) method was used. The multiple linear regressions were used to test hypotheses with the aid of (SPSS 23 version). The result confirm that perceived time risk has a significant influence on internet users online shopping intention (#x3B2;=.098, t= 2.392, plt;.017). The results also revealed that psychological risk had significant influence on internet users#x2019; online shopping intention (#x3B2;=.163, t= 5.035, plt;.000). Performance risk has a significant influence on internet users online shopping intention (#x3B2;=.101, t= 1.863, plt;.063), financial risk also have a significant influence on internet users online shopping intention (#x3B2;=.619, t=12.488, plt;.000).