This study was alligned with the research about significant role from entrepreneurial self-efficacy (ESE) and innovation to digital startup success (Dessyana & Riyanti, 2017). Those study showed an interesting result from multipleregression analyses that reveal ESE and innovation contributes 20.8% to business success with ESE regression coefficient is 0.200 (P <0.05) and the innovation of 0.026 (p> 0.05). This means there is a positive relationship and significant role from ESE on business success, while innovation has a positive relationship but insignificant. Meanwhile, in this study, researchers would focused to explore about psychological factor that founder need to build and develop digital startup. Researchers was using mix method approach. Questionnaire about ESE, innovation, and startup success already distributed to 64 founders at previous study. Next, interviews were conducted to know more about what and how a psychological factors shown. The sample was three startup communities and member’s communities who have an appropriate criteria.