Nicholas Carr book, The superficial generation: what the internet is doing with our brains, raises the question of the relationship of the human being to the internet through the intellectual technological tools used to expand / assist the mental capacity. Nicholas Carr (2011, p. 70) affirms that the set of intellectual technologies include all the tools we use to extend or support our mental powers - finding and classifying information, formulating and articulating ideas, sharing know-how and experience, measuring and performing calculations, expanding the capacity of our memory. Among other examples of technological technological tools are the book, the computer and the internet. Carr (2011) observes that the internet is the intellectual technological tool with greater power to absorb the individual to the virtual environment. With the decline of computers to portable formats (smartphones, for example), it has been coupled to the natural physical body, exercising an increasing control over it by keeping it dependent on it, and most amazingly, it is reconfiguring the human mind itself . In the work, there is a well-founded alert to the question of the influence of the internet either on the brain development of people exposed to this type of technology, or changing the format of thinking, of retaining knowledge, among other significant points to which the information is directly linked.

How to Cite
LIRA, MECIA KATARINA SENA PEREIRA, ANDRE FELIPE DE ALBUQUERQUE FELL, Josceline. Critical Review the Superficial Generation: What the Internet is Doing with Our Brains. Global Journal of Management And Business Research, [S.l.], july 2019. ISSN 2249-4588. Available at: <https://journalofbusiness.org/index.php/GJMBR/article/view/2804>. Date accessed: 30 sep. 2020.