Contribution to the Analysis of the Interface Strategy- Quality Approach of Moroccan Companies Certified ISO 9001: The Mediating Role of Performance
Keywords:
quality approach, business strategy, relationship, model, quality behavior, QMS, competitive advantage
Abstract
The purpose of this paper is to clarify the strategy-quality relationship through a detailed analysis of the contributions of these two fields Initially it is a question of describing the process of strategic reflection as well as the quality processes in a specific context which is the ISO 9001 certified Moroccan companies in order to eventually examine and understand the interference mechanisms between the two functions Based on the organizational theories the strategic schools the key concepts of the TQM and the contributions of 2015 version of the ISO 9001 standards we have proposed a performance-based unified theoretical integrative framework From a methodological point of view the coherence between the problematic and the data to which we have access and the nature of the studied phenomenon has led us to prioritize a multi-method and sequential research approach
Downloads
- Article PDF
- TEI XML Kaleidoscope (download in zip)* (Beta by AI)
- Lens* NISO JATS XML (Beta by AI)
- HTML Kaleidoscope* (Beta by AI)
- DBK XML Kaleidoscope (download in zip)* (Beta by AI)
- LaTeX pdf Kaleidoscope* (Beta by AI)
- EPUB Kaleidoscope* (Beta by AI)
- MD Kaleidoscope* (Beta by AI)
- FO Kaleidoscope* (Beta by AI)
- BIB Kaleidoscope* (Beta by AI)
- LaTeX Kaleidoscope* (Beta by AI)
How to Cite
Published
2018-07-15
Issue
Section
License
Copyright (c) 2018 Authors and Global Journals Private Limited
This work is licensed under a Creative Commons Attribution 4.0 International License.