How Social Media is the Future to Corporate Communication
Keywords:
corporate communication, social media, future
Abstract
Many Corporates have built their communication on the backdrop of traditional forms of Corporate/ Company Communication. There however has been a new dawn in communication that to some extend in many developing countries still considered casual means of communication. The acquisition of social media has opened several opportunities that when fully explored contribute to even more effective communication in the corporate world. Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks (social media overview, 2018). It includes social networking sites like (Facebook, Linkedin) Micro Blogs (twiter, Tumblur) Instagram WhatsApp, snap chat among others. The changing communication patterns of business has forced many companies to use the mentioned social media as a way of reaching out to employees and as well as consumers. This article dwells more in proving how social media is the future to corporate communication outlining advantages of why the adoption to new communications means will have an impact on corporate communication.
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Published
2018-07-15
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Copyright (c) 2018 Authors and Global Journals Private Limited
This work is licensed under a Creative Commons Attribution 4.0 International License.