Digital Economy and Communication Technologies : Methods and Mechanisms of Promotion through E-Commerce and E-marketing

Abstract

This paper focuses on the methods and the mechanisms of e-commerce and e-marketing, and the important role of international electronic companies in this vital and digital field. The spreaders of the digital economy and the techniques of information and communication technology are deployed with applications of e-commerce and e-marketing. Thus, the digital globalization opens the horizon of technological development and accelerates the growth of the use of modern techniques through the innovation of the digital economy in our daily lives. In addition, the modernization of companies in the field of electronic marketing and electronic commerce has a direct impact on the strategic relationship between internet users, information, technology and business. In this sense, my theoretical study determines methods and mechanisms of promotion through electronic commerce and electronic marketing during the revolution of the digital economy and the technologies of modern and social communication.