Factors determining Tourism: A Framework to promote Tea Tourism Destination in Chittagong

Abstract

Tea tourism is a form of nature tourism. In Bangladesh Sylhet is the most popular and big Tea tourism destination. Chittagong Tea Estates can be another tea tourism destination in Bangladesh if proper promotional tools are used to conscious tourists and steps are taken to develop the destination. Moreover, the destination can shift the demand from Sylhet to Chittagong at some extent and protects the tourist carrying capacity in Sylhet. The objective of the paper is to recognize the potential Tea Tourism destinations in Chittagong and promote those areas. This study is based on qualitative research method with primary and secondary data. The first section of the paper deals with introduction followed by an overview of Chittagong Tea Estates. It then presents the probable destination attributes and promotional tools to be used to highlight the destination. Finally, the findings of the study are discussed to develop some policies based on the study.