Empirical Validation of the Relationship between Sustainable Involvement and Family Purchase Behavior

Nadira Bessouh; Yamina Grari

Authors

Nadira Bessouh
Yamina Grari

Keywords:

Family structure; Decision-making process; Sustainable involvement

Abstract

The present research aims to explain how sustainable involvement can influence the behavior of Algerian families for the purchase of a new car. The main hypothesis of this study was tested on a sample of 210 families. The data obtained were analyzed using structural equation models. The principal results that emerged from this investigation show that the identification of the cognitive and/or emotional purchase process, adopted by family members, could be a relevant avenue for companies to develop and enhance their products. The findings obtained could offer an opportunity to create strong and durable brands.

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How to Cite

Empirical Validation of the Relationship between Sustainable Involvement and Family Purchase Behavior. (2018). Global Journal of Management and Business Research, 18(E4), 1-8. https://journalofbusiness.org/index.php/GJMBR/article/view/2494

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