Abstract

ngoing developments of online shopping shapes established practices of business and challenges the proper management of company’s 5 M (Money, Material, Manpower, Management, Machinery). Influence of modern technology on marketing practices differs according to industries. Article will concentrate on wine industry taking into consideration non-traditional purchasing behavior of wine consumers, creating the interesting correlation between advantages and disadvantages of e-commerce and characteristics of contemporary wine consumers. More specifically, article will focus on B2C online shopping and crypto-currency as the mean of exchange product for value.

How to Cite
KBILASHVILI, David. Influence of E-Commerce and Cryptocurrency on Purchasing Behavior of Wine Customers. Global Journal of Management And Business Research, [S.l.], apr. 2018. ISSN 2249-4588. Available at: <https://journalofbusiness.org/index.php/GJMBR/article/view/2468>. Date accessed: 13 aug. 2022.