Abstract

ngoing developments of online shopping shapes established practices of business and challenges the proper management of company’s 5 M (Money, Material, Manpower, Management, Machinery). Influence of modern technology on marketing practices differs according to industries. Article will concentrate on wine industry taking into consideration non-traditional purchasing behavior of wine consumers, creating the interesting correlation between advantages and disadvantages of e-commerce and characteristics of contemporary wine consumers. More specifically, article will focus on B2C online shopping and crypto-currency as the mean of exchange product for value.