Abstract

This paper discusses the new product which produced by PT. Duta Karya Mandiri engaged in the automotive manufacturing industry. This new product will be promoted using Business to Business promotion leads middle and upper-class segmentation. More specifically, it aims to address how to determine promotion strategy for the clothes wall hooks of PT. Duta Karya Mandiri?. A series of the structured interview was conducted with the chairman of PT. Duta Karya Mandiri. This study was only investigated in Indonesia which focused on implementing personal selling business to business toward general suppliers of apartment developers in the Greater Jakarta areas.