Employee Ambassadorship-Wearing the Values
Keywords:
employee ambassadorship, affective commitment, influencers, organizational commitment, customer commitment and value commitment
Abstract
Everyone is immaculate when born into this world, however to live a life acceptable to the environment around, one gets indoctrinated into wearing certain values. Values have been defined as ideals or beliefs that a person holds desirable or undesirable. Values evolve with a person. Values do not change to suit to a place, occasion and organization. Values slowly and consistently take shape and become ones identity as one evolve from stage to stage. Employee Ambassador are those that score high on commitment to the company, values, and the customers. An employee who appreciates and adopts certain values which are inherently practiced in the company becomes an unnamed ambassador of the organization. Anyone who claims to be an employee ambassador and is not seen to be wearing its values will sooner or later get exposed. This research looks at the prevalence and practice of employee ambassadorship as they stand committed to their organization, customers and values.
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Published
2017-06-29
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