Abstract

The paper studies the inter-relationship between advertisement expenditure sales and profit Taking ten-year data 2005-06 to 2014-15 of twenty manufacturing companies indexed in NSE s NIFTY the study applied various models including descriptive study correlation and regression The tools used Regression and Correlation clearly show that there is a significant relationship between advertisement expenditure sales and profit The study concludes that there is a one-sided relationship between advertisements sales and profit wherein advertisement expenditure positively impacts the sales and profit of the business in case of Indian manufacturing companies