Is Advertisement a Valid Tool to Increase Sales: A Study of Indian Manufacturing Companies

Dr. Sanchita

Authors

Dr. Sanchita

Keywords:

relationship between advertisement expenditure, sales and profit

Abstract

The paper studies the inter-relationship between advertisement expenditure, sales and profit. Taking ten-year data (2005-06 to 2014-15) of twenty manufacturing companies indexed in NSE's NIFTY, the study applied various models including descriptive study, correlation and regression. The tools used (Regression and Correlation) clearly show that there is a significant relationship between advertisement expenditure, sales and profit. The study concludes that there is a one-sided relationship between advertisements, sales and profit wherein advertisement expenditure positively impacts the sales and profit of the business in case of Indian manufacturing companies.

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How to Cite

Is Advertisement a Valid Tool to Increase Sales: A Study of Indian Manufacturing Companies. (2016). Global Journal of Management and Business Research, 16(E2), 41-48. https://journalofbusiness.org/index.php/GJMBR/article/view/2050

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