@incollection{,
	
					
					
					B4048A1EA628EB076E8CA8995ECC024D
				,
	author={{Dr.Sanchita} and {GGSIP University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1624148
}

@incollection{b0,
	
	
		,
	title={{The Financial Information Content of Perceived Quality}}
		,
	author={{
			DavidAAaker
		} and {
			RobertJacobson
		}}
		
	
	
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	journal={{Journal of Marketing Research}}
		
			31
			
			,
	year={May 1994}
		
	

}

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		,
	author={{
			LAnselin
		}}
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	title={{Spatial Econometrics: Methods and Models}}
				Dordrecht
		
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	publisher={Kluwer Academic}
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	year={1988}
		
	

}

@book{b2,
	
	
		,
	author={{
			MArellano
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		,
	title={{Panel Data Econometrics}}
				Oxford
		
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	publisher={Oxford University Press}
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	year={2003}
		
	

}

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	title={{}}
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	author={{
			Ayanian
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	year={1975. 1983. 1974. 1979. 1964}
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	address={Bloch; Demsetz; Palda}
		
	

}

@incollection{b4,
	
	
		,
	title={{A Comparison of Extreme Value Approaches for Determining Value at Risk}}
		,
	author={{
			CBrooks
		} and {
			ADClare
		} and {
			JWDallemolle
		} and {
			GPersand
		}}
		
		
		
	
	
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	journal={{Journal of Empirical Finance}}
		
			12
			
			,
	year={2005}
		
	

}

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		,
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			CBrooks
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		,
	title={{Introductory Econometrics for Finance}}
				Oxford, Cambridge
		
			,
	publisher={Cambridge University Press}
			,
	year={2008}
		
	

}

@incollection{b6,
	
	
		,
	title={{Comparing Information in Forecasts from Econo-metric Models}}
		,
	author={{
			RCFair
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		}}
		
	
	
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			80
			
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	year={1990}
		
	

}

@incollection{b7,
	
	
		,
	title={{Forecasting Stock Market Volatility Using Non-Linear GARCH Models}}
		,
	author={{
			PHFranses
		} and {
			DVan Dijk
		}}
		
	
	
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	journal={{Journal of Forecasting}}
		
			15
			35
			,
	year={1996}
		
	

}

@incollection{b8,
	
	
		,
	title={{Advertising, information and prices: a case study}}
		,
	author={{
			AGlazer
		}}
	
	
		,
	journal={{Economic Inquiry}}
		
			19
			
			,
	year={1981}
		
	

}

@incollection{b9,
	
	
		,
	title={{Cointegration Analysis of Advertising Consumption Relationshi}}
		,
	author={{
			ChiquanGuo
		}}
	
	
		,
	journal={{Journal of the Academy of Business and Economics}}
		
			,
	year={2003. February. 2008}
		
	
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}

@incollection{b10,
	
	
		,
	title={{Measuring Joint Advertising Effects in Multiproduct Firms: Use of a Hierarchy-of-Effects Advertising-Sales Mode}}
		,
	author={{
			HarsharanjeetSJagpal
		}}
	
	
		,
	journal={{Journal of Advertising Research}}
		
			21
			1
			
			,
	year={1981}
		
	

}

@incollection{b11,
	
	
		,
	title={{Price Structure in Two-Sided Markets: Evidence from the Magazine Industry}}
		,
	author={{
			UlrichKaiser
		} and {
			JulianWright
		}}
		
	
	
		,
	journal={{International Journal of Industrial Organization}}
		
			24
			1
			
			,
	year={2006}
		
	

}

@incollection{b12,
	
	
		,
	title={{A Natural Experiment of the Effect of Advertising on Sale: The SASOL Case}}
		,
	author={{
			FLeach
		} and {
			Daniel
		} and {
			WDReekie
		}}
		
		
	
	
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	journal={{Applied Economics}}
		
			28
			
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	year={1996}
		
	

}

@book{b13,
	
	
		,
	title={{Adverting, Its Determinants and Market Structure', Review of Industrial Organization, Vol21}}
		,
	author={{
			Chang-YangLee
		}}
		
			,
	year={2002}
			
		
	

}

@incollection{b14,
	
	
		,
	title={{Estimating Long Term Effects of Advertising on Sales: A Cointergration Perspective}}
		,
	author={{
			SMLeong
		} and {
			SOutiaris
		} and {
			GRFranke
		}}
		
		
	
	
		,
	journal={{Journal of marketing Communication}}
		
			2
			2
			
			,
	year={1996}
		
	

}

@incollection{b15,
	
	
		,
	title={{Determinants of Growth of Advertising Expenditure on Consumer Goods and Services: The Australian Experience}}
		,
	author={{
			MMMetwally
		}}
	
	
		,
	journal={{Journal of International Marketing and Marketing Research}}
		
			22
			3
			
			,
	year={1997}
		
	

}

@incollection{b16,
	
	
		,
	title={{The Impact of Promotion/Advertising Expenditures on Citrus Sales}}
		,
	author={{
			JPagan
		} and {
			SSethi
		} and {
			GASoydemir
		}}
		
		
	
	
		,
	journal={{Applied Economic Letters}}
		
			8
			10
			
			,
	year={2001}
		
	

}

@incollection{b17,
	
	
		,
	title={{The Relationship between Advertising and Consumption in India: An Analysis of Causality}}
		,
	author={{
			PPhilip
		} and {
			Abbey
		}}
		
	
	
		,
	booktitle={{International Marketing Conference on Marketing & Society}}
				
			,
	year={2007. 8-10 April, 2007}
			IIMK
			
		
	

}

@book{b18,
	
	
		,
	title={{Advertising Cost in Sweden: Structure and Determinants}}
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	author={{
			RolfRundfelt
		}}
		
			,
	year={1973}
			,
	publisher={Almqvist ochWiksell}
			,
	address={Stock}
		
	

}

@incollection{b19,
	
	
		,
	title={{Sponsorship awareness: a study of St Kilda Football Club supporter}}
		,
	author={{
			DShilbury
		} and {
			TBerriman
		}}
		
	
	
		,
	journal={{Sports Marketing Quarterly}}
		
			5
			1
			
			,
	year={1996}
		
	

}

@incollection{b20,
	
	
		,
	title={{Doctor-Patient and Drug Company-Patient Communication}}
		,
	author={{
			KCStange
		}}
	
	
		,
	journal={{Annals of Family Medicine}}
		
			5
			1
			,
	year={2007}
		
	

}

@incollection{b21,
	
	
		,
	title={{Advertising and Competition}}
		,
	author={{
			LesterGTelser
		}}
	
	
		,
	journal={{Journal of Political Economy}}
		
			72
			
			,
	year={1964}
		
	

}

@incollection{b22,
	
	
		,
	title={{Advertising and Aggregate Consumption Function}}
		,
	author={{
			LesterDTaylor
		} and {
			WeiserbsDaniel
		}}
		
	
	
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	journal={{American Economic Review}}
		
			11
			4
			
			,
	year={1972}
		
	

}

@book{b23,
	
	
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	title={{Applied Economic Forecasting}}
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	author={{
			HTheil
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	year={1966}
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	address={North-Holland, Amsterdam}
		
	

}

@incollection{b24,
	
	
		,
	title={{Media, Message and advertising Effectiveness in the Greek Processed Meats Industry}}
		,
	author={{
			AmaliaYiannaka
		} and {
			Konstantinos
		} and {
			CGiannakas
		} and {
			Tran
		}}
		
		
		
	
	
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	journal={{Applied Economics}}
		
			34
			14
			
			,
	year={2002}
		
	

}

@incollection{b25,
	
	
		,
	author={{
			GeorgeZinkhan
		} and {
			CSCheng
		} and {
			Agnes
		}}
		
		
	
	
		,
	booktitle={{Marketing Communication3 Intensity Across Industries}}
				
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	year={1992}
			23
			
		
	

}