Abstract

The research focus of my paper is e-commerce influence as new category of sales activity in US. The problem understanding is described in conceptual model below. In the end I want to know do e-commerce any influence on sales volume in US market and in retail sales category. I have to use methods which extract the dependences between how e-commerce is performing, and what is an influence of e-commerce branch on US market. The research method of to solve this tasks is multiple linear regression. I select this method in statistics, linear regression is an approach for modeling the relationship between a scalar dependent variable y and one or more explanatory variables (David A. Freedman, 2009).