Is Activity-Resource-based View (ARBV) the New Theory of the Firm for Creating Sources of Sustainable Competitive Advantage in Services Firms?

Dr. Hanningtone Gaya; Prof Miemie Struwig

Authors

Dr. Hanningtone Gaya
Prof Miemie Struwig

Keywords:

activity-resource based view, activity drivers, and sustainable competitive advantage, activity and resource-based view; sustainable competitive advan

Abstract

This paper advocates the extension of the resource based view (RBV) by proposing a new theory to understand the actual creation process of sustainable competitive advantage using a services firm in the motor industry in Kenya as a case, by integrating the activity-based view (ABV) with the RBV, through activity drivers, to generate a new theory: Activity-resourcebased view (ARBV). A qualitative case study of a consistently high performing firm in the motor services industry in Kenya was used to determine if the ARBV assists in creating a sustainable competitive advantage. The results from the in depth semi-structured qualitative case study shows that a firm in a motor service industry that adopts the new theory, ARBV, will generate and sustain a competitive advantage for itself.

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How to Cite

Is Activity-Resource-based View (ARBV) the New Theory of the Firm for Creating Sources of Sustainable Competitive Advantage in Services Firms?. (2016). Global Journal of Management and Business Research, 16(A5), 33-45. https://journalofbusiness.org/index.php/GJMBR/article/view/1987

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