The Review of the Effectivity of the Augmented Reality Experiential Marketing Tool in Customer Engagement

Jin Ooi; Dr. Rashad Yazdanifard

Authors

Jin Ooi
Dr. Rashad Yazdanifard

Keywords:

augmented reality (AR), virtual reality (VR), engaging with customer, augmented reality experiential marketing, marketing tool

Abstract

This research paper intends to discuss on how Augmented Reality Experiential Marketing is used to stay connected with customers more effectively with hi-technological equipment in associating the customer with a brand. Moreover, this paper pinpoints the advantages of using AREM to generate effective connection in gaining customers' attention. It will also highlight how AREM will attract possible prospects that will be beneficial for companies that need to grow in the market share. Aside from that, it also reflects the evolution of Virtual Reality to Augmented Reality, which has been further altered by marketers to Augmented Reality Experiential Marketing as an essential tool to sustain business in this current era.

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How to Cite

The Review of the Effectivity of the Augmented Reality Experiential Marketing Tool in Customer Engagement. (2015). Global Journal of Management and Business Research, 15(E8), 13-17. https://journalofbusiness.org/index.php/GJMBR/article/view/1837

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