@incollection{,
	
					
					
					4B9217EB43B4034D8432B63D224FAF3E
				,
	author={{JinOoi} and {Dr. RashadYazdanifard} and {Help College Of Arts And Technology}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1581317
}

@incollection{b0,
	
	
		,
	title={{The history of augmented reality}}
		,
	author={{
			DSung
		}}
		
	
	
		,
	journal={{S}}
		
			,
	year={2011. 2013}
		
	

}

@book{b1,
	
	
		,
	title={{Amazing Augmented Reality Ads}}
		,
	author={{
			MRussell
		}}
		
		
			,
	year={2012}
			11
		
	

}

@book{b2,
	
	
		,
	title={{What Is Augmented Reality (AR): Augmented Reality Defined, IPhone Augmented reality Apps, Games and More}}
		,
	author={{
			DCassella
		}}
		
		
			,
	year={2009}
		
	

}

@book{b3,
	
	
		,
	title={{Augmented Reality still casting about for the right model}}
		,
	author={{
			JPeddie
		}}
		
		
			,
	year={2013}
		
	

}

@book{b4,
	
	
		,
	title={{Augmented Reality vs. Virtual Reality: What are the differences and similarities?}}
		,
	author={{
			VMckalin
		}}
		
		
			,
	year={2015}
		
	

}

@book{b5,
	
	
		,
	title={{Jaguar Land Rover uses augmented reality to showcase Discovery Sport}}
		,
	author={{
			SGhosh
		}}
		
		
			,
	year={2014}
		
	

}

@book{b6,
	
	
		,
	title={{n,d) Ray-Ban Uses Augmented Reality For Their}}
		,
	author={{
			CO'brien
		}}
		
		
	

}

@book{b7,
	
	
		,
	title={{Pepsi Max 'Time Tunnel' augmented reality stunt surprises London Bridge commuters}}
		,
	author={{
			SLepitak
		}}
		
		
			,
	year={2014}
		
	

}

@book{b8,
	
	
		,
	title={{Tiny Rihanna Sings in Nivea Augmented Reality Ap}}
		,
	author={{
			WTodd
		}}
		
		
			,
	year={2011}
		
	

}

@book{b9,
	
	
		,
	title={{Hundreds of mall-goers are mesmerized as projected images of the world of National Geographic are brought to life right before their eyes}}
		,
	author={{
			MDon
		}}
		
		
			,
	year={2011}
		
	

}

@book{b10,
	
	
		,
	title={{5 Benefits of Augmented Reality Marketing}}
		,
	author={{
			ASmith
		}}
		
		
			,
	year={2010}
		
	

}

@book{b11,
	
	
		,
	title={{Customer brand attitude}}
		,
	author={{
			LPercy
		} and {
			)Drives
		} and {
			Marketing Communication
		} and {
			Strategy
		}}
		
		
		
		
		
	

}

@book{b12,
	
	
		,
	title={{Stand Out from the Crowd -7 Tips for Creating a Marketing Message that Sticks}}
		,
	author={{
			CBeesley
		}}
		
		
			,
	year={2010}
		
	

}

@book{b13,
	
	
		,
	title={{Why Augmented Reality Marketing Will Be Huge in 2015}}
		,
	author={{
			BMangiaforte
		}}
		
		
			,
	year={2014}
		
	

}

@book{b14,
	
	
		,
	title={{Here's how augmented reality is going to rock your world}}
		,
	author={{
			MRyan
		}}
		
		
			,
	year={2013}
		
	

}

@incollection{b15,
	
	
		,
	title={{Augmented Reality: A Sustainable Tool? Global Business and Management Research}}
		,
	author={{
			MBuleacara
		} and {
			D&tamarjan
		}}
		
		
	
	
		,
	journal={{An International Journal}}
		
			2
			
			,
	year={2010}
		
	

}

@incollection{b16,
	
	
		,
	title={{Relationship Among Experiential Marketing, Experiential Value and Customer Satisfaction}}
		,
	author={{
			YHYuan
		} and {
			CKWu
		}}
		
		
	
	
		,
	journal={{Journal of Hospitality & Tourism Research}}
		
			32
			3
			
			,
	year={2008}
		
	

}

@incollection{b17,
	
	
		,
	title={{A study on augmented reality as a marketing tool}}
		,
	author={{
			MDohutia
		}}
		
	
	
		,
	journal={{United World School of Business}}
		
			31
			
			,
	year={2012}
		
	

}

@book{b18,
	
	
		,
	title={{8 Inventions That Were Way Ahead Of Their Time}}
		,
	author={{
			DLove
		}}
		
		
			,
	year={2013}
		
	

}

@incollection{b19,
	
	
		,
	title={{Augmented Reality Is A Marketing Tools}}
		,
	author={{
			MMinsker
		}}
		
	
	
		,
	booktitle={{/Articles/Columns-Departments/Insight/ Augmented-Reality-Is-a-Real-Marketing-Tool-94435.-aspx}}
				
			,
	year={2014}
		
	

}

@book{b20,
	
	
		,
	title={{Augmented reality moves beyond gimmick to drive brand utility}}
		,
	author={{
			RBorison
		}}
		
		
			,
	year={2013}
		
	

}

@book{b21,
	
	
		,
	title={{How augmented reality ads could change everything}}
		,
	author={{
			RHorowitz
		}}
		
		
			,
	year={2013}
		
	

}