Abstract

The football industry comprises a wide range of sectors, aimed acquire inputs, transform them and distrubute one. Considering this chain, this paper seeks to identify factors that determine the demand for football matches in Brazil and England. Secodary data were used from IBGE, Office for National Statistics (ONS), CBF, Pluri Consultoria, BBC Sports Survey and from the site World football, throughout web. The survey makes an analyse since the 380 matches occured in brazilian and english championship, 2013 season. To estimate the demand equation the Two Least Square Stage model was utilized. The model had as dependente variable the attendance in the stadiums. Economics, structurals factors and match quality were signifcants to explain the demand in Brazil and England. By forming prices, english team are more eficiente than brazilian one.