Information Quality in Customer Relationship Management

Raouia Hannachi

Authors

Raouia Hannachi

Keywords:

ultimate currency, the higher quality the information, the more valuable and powerful the information

Abstract

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Information Quality in Customer Relationship Management. (2015). Global Journal of Management and Business Research, 15(E6), 39-48. https://journalofbusiness.org/index.php/GJMBR/article/view/1780

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