Abstract

Promotions are very significant elements of marketing activities All over the world the large multinational corporations to medium and even small firms recognize that there is no best alternative than promotion to communicate with consumers and motivate them to purchase their products or services The purpose of the study is to determine the impact of promotional activities of Airtel Bangladesh limited Promotion is a comprehensive terms and covers the entire gamut of advertising publicity public relations personal selling and sales promotion In the present competitive world if any business organization has to survive it needs to keep an eye on various forces operating in the market