Impact of Women Behavior on Financial Decision Making

Abstract

Purpose The intention of the research is to further investigate the impact of selfconfidence, traits and risk level regarding the impact of women behavior on financial decision making as examined a research gap in literature reviewed that women behavior has not been discussed for financial decision making. Design/methodology/approach the target population for this research is the working women of the different private and the public organization of following district of southern Punjab (layyah, D. G. khan, Rajan Pur, Muzaffar Garh). The questionnaires in 120 quantities were distributed to get the response. In order to revile the research results the correlation and regression analysis were made by using SPSS software. Research findings the research results showed that there is positive significant relation among all the research variables.