Specialized Business Strategies Versus the Supermarkets. The Case of  Carne Y Punto

Jose G. Vargas-Hernandez; Jose G. Vargas-Hernandez; Jose G. Vargas-Hernandez

Authors

Jose G. Vargas-Hernandez
Jose G. Vargas-Hernandez
Jose G. Vargas-Hernandez

Keywords:

strategy, supermarkets, specialty stores, resource-based view

Abstract

Small and specialized companies are finding it very difficult to be competitive and survive in phenomena such as globalization and the expansion of large supermarket chains. They must face the evolution of the consumer, taking into account their new preferences and lifestyle. It is important to study the segment of supermarkets and specialty stores as well as knowing the projection of the main consumers in the coming years.

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How to Cite

Specialized Business Strategies Versus the Supermarkets. The Case of Carne Y Punto. (2015). Global Journal of Management and Business Research, 15(B1), 13-18. https://journalofbusiness.org/index.php/GJMBR/article/view/1638

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Specialized Business Strategies Versus The Super Markets The case of "Carne y Punto.