The Impact of Behavioral Consequences on E- Banking in Pakistan. A Business Perspective Study

M.Yousaf Raza; Khalid Latif; Tariq Rafiq

Authors

M.Yousaf Raza
Khalid Latif
Tariq Rafiq

Keywords:

behavioral consequences, E-banking, PU

Abstract

This study is conducted to see whether behavioral practices can play an imperative role in the modern life. The aim of this paper is to provide advanced level networking where people can connect with own bank without waiting. Now day's organizations are playing an important role in customer dealing and providing advance facilities. The organizational culture has played a leading role in business progress in private/public banking organizations in the twenty-first century. The organizational culture can improve and promote the employee performance. This research is designed to inspect the effects of positive mouth word, repurchase intentions, propensity to complain, switching barriers, price sensitivity, and customer satisfaction with E-Banking variables such as Perceived usefulness in Pakistan. Result of study shows that the effect of these factors influences the behavior of customers and employees in banking sector. Many other factors contribute in behavioral with e-banking but the study including Perceived usefulness. The six behavioral consequences variable jointly measures the output by using technology. The conclusion focuses on the growing technology in banks of Pakistan which produces easiness for the public.

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How to Cite

The Impact of Behavioral Consequences on E- Banking in Pakistan. A Business Perspective Study. (2015). Global Journal of Management and Business Research, 15(A5), 17-27. https://journalofbusiness.org/index.php/GJMBR/article/view/1629

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