A Theoretical Approach to Customer Relationship Managment and Communication

Abstract

Nowadays customer relationship management process is a marketing approach used by various businesses Management of customer relations provides businesses with great profits especially in the case of gaining superiority in competition This approach represents a process in the first place It should be applied in an efficient and successful way by businesses Moreover ensuring customers satisfaction while providing them with products and services plays a crucial role in increasing the profit rates The efficiency level in communication among employees and customers forms one of the most important implementations enabling costumer satisfaction