A Theoretical Approach to Customer Relationship Managment and Communication

Yakup Durmaz; Yakup Durmaz; Esra Cikmaz; Yakup Durmaz

Authors

Yakup Durmaz
Yakup Durmaz
Esra Cikmaz
Yakup Durmaz

Keywords:

customer, process of customer relationsip management, communication

Abstract

Nowadays customer relationship management process is a marketing approach used by various businesses. Management of customer relations provides businesses with great profits, especially in the case of gaining superiority in competition. This approach represents a process in the first place. It should be applied in an efficient and successful way by businesses. Moreover, ensuring customers' satisfaction while providing them with products and services plays a crucial role in increasing the profit rates. The efficiency level in communication among employees and customers forms one of the most important implementations enabling costumer satisfaction.

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How to Cite

A Theoretical Approach to Customer Relationship Managment and Communication. (2015). Global Journal of Management and Business Research, 15(A3), 72-75. https://journalofbusiness.org/index.php/GJMBR/article/view/1614

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