Identifying the Factors Affecting Customer Purchase Intention
Keywords:
purchase intention, quantitative study, loyal customer, independent variable
Abstract
In the worst competitive market the consumer products manufacturing industries pay attention on customer purchase intention for maintain their repute in market and enhanced their goodwill. Because loyal customer are good source for create revenue. This study learns and contributes the factors that affect customer purchase intention. The purpose of this study is to observe the effect of independent variable (customer knowledge ,purchase intention, celebrity endorsement and perceived value ) on dependent variable (purchase intention).The study describe that the relation between dependent variable have significant relationship with purchase intention. This is quantitative study and sample size of this study is 100. And 100 questionnaires were used for collection of data. The results of this study shows that perceived value, customer knowledge, celebrity endorsement have significant relationship with purchase intention.
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Published
2015-01-15
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Copyright (c) 2015 Authors and Global Journals Private Limited
This work is licensed under a Creative Commons Attribution 4.0 International License.