Mongolia: A Cultural Portrait Using the Hofstede 5-D Model

Abstract

This paper explores the cultural values of Mongolia, a country rich in resources and recently classified as a Global Growth Generator (3G) country. The analysis provides better insight into Mongolian culture, a culture for which research data are sparse. The assessment was based on the Hofstede 5-D model of cultural values. The results of this study indicate that Mongolian culture is low in power distance, high in individualism, very high in masculinity, and high in uncertainty avoidance. It can be characterized as being short-term in its orientation towards time. This paper adds to the cross-cultural literature by examining a country that has not been previously studied. Implications of Mongolian cultural values for management practice are discussed.