The Most Powerful Mouse in the World: The Globalization of the Disney Brand
Keywords:
brand, brand equity, globalization, leadership
Abstract
A company#x2019;s brand may be one of the most important marketing tools in order to have a successful product. Research and academic interest in branding has greatly increased due to the impact branding can have on a product (Hudson
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How to Cite
The Most Powerful Mouse in the World: The Globalization of the Disney Brand. (2014). Global Journal of Management and Business Research, 14(F1), 11-20. https://journalofbusiness.org/index.php/GJMBR/article/view/1441
References
Published
2014-01-15
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Articles
License
Copyright (c) 2014 Authors and Global Journals Private Limited
This work is licensed under a Creative Commons Attribution 4.0 International License.
How to Cite
The Most Powerful Mouse in the World: The Globalization of the Disney Brand. (2014). Global Journal of Management and Business Research, 14(F1), 11-20. https://journalofbusiness.org/index.php/GJMBR/article/view/1441