Celebrity Endorsement as a Marketing Tool
Keywords:
celebrity endorsement, celebrity culture, influence, press, brand
Abstract
This paper explores the potential of celebrity endorsements as a marketing tool. In today#x2019;s competitive market, companies and brands strive to distinguish themselves from the rest and gain leverage. Celebrity endorsement has been the popular choice for them to connect with potential customers and create awareness for them in the market. Here it is discussed how and why celebrities#x2019; influence and power is used to reach their targeted consumers.
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Published
2014-03-15
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Copyright (c) 2014 Authors and Global Journals Private Limited
This work is licensed under a Creative Commons Attribution 4.0 International License.