@incollection{,
	
					
					
					C488D0E1667AC45CB0270F176ED1BD7F
				,
	author={{Lim SiewFoong} and {Lim SiewFoong} and {RashadYazdanifard} and {Southern New Hampshire University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1443740
}

@book{b0,
	
	
		,
	title={{How Michael Jordan Made $90 Million In}}
		,
	author={{
			KBadenhausen
		}}
		
		
			,
	year={2014. February 27. 2013}
		
	

}

@book{b1,
	
	
		,
	title={{The Demographics of Social Media}}
		,
	author={{
			MCarmichael
		}}
		
		
			,
	year={2011. May 16}
		
	

}

@incollection{b2,
	
	
		,
	title={{Media, Celebrities and Fans: An examination of adolescents media usage and involvement with celebrities}}
		,
	author={{
			SCChia
		} and {
			YLPoo
		}}
		
	
	
		,
	journal={{Journalism and Mass Communication Quarterly}}
		
			86
			
			,
	year={2009}
		
	

}

@book{b3,
	
	
		,
	title={{How much FIFA World Cup 2014 stars Cristiano Ronaldo, Lionel Messi and others really earn}}
		,
	author={{
			VCraw
		}}
		
		
			,
	year={2014. June 12}
		
	

}

@incollection{b4,
	
	
		,
	title={{Maria Sharapova: Marketing a Champion (B)}}
		,
	author={{
			AElberse
		} and {
			MGolod
		}}
		
	
	
		,
	journal={{Harvard Business School Case}}
		
			
			,
	year={2007}
		
	

}

@incollection{b5,
	
	
		,
	title={{The economic value of celebrity endorsements}}
		,
	author={{
			AElberse
		} and {
			JVerleun
		}}
		
	
	
		,
	journal={{Journal of Advertising Research}}
		
			52
			2
			
			,
	year={2012}
		
	

}

@book{b6,
	
	
		,
	title={{Celebrity Endorsements a Mixed Blessing}}
		,
	author={{
			AGullov-Singh
		}}
		
		
			,
	year={2011. February 9}
		
	

}

@incollection{b7,
	
	
		,
	title={{Co-branding: The state ofthe art}}
		,
	author={{
			BHelmig
		} and {
			JHuber
		} and {
			PS HLeefiang
		}}
		
		
	
	
		,
	journal={{Schmalenbach Business Review (SBR)}}
		
			60
			
			,
	year={2008}
		
	

}

@book{b8,
	
	
		,
	author={{
			AKeel
		} and {
			RNataraajan
		}}
		
		,
	title={{Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding}}
				
	

}

@book{b9,
	
	
		,
	title={{Retrieved from the Shapiro Library database}}
		,
	author={{
			MarketingPsychology
		}}
		
	

}

@book{b10,
	
	
		,
	title={{8 Celebrity Creative Directors: What They Really Do}}
		,
	author={{
			SKim
		}}
		
		
			,
	year={2013. February 18}
		
	

}

@book{b11,
	
	
		,
	title={{Celebrity endorsement on social media}}
		,
	author={{
			LLangford
		}}
		
		
			,
	year={2014. January 17}
		
	

}

@book{b12,
	
	
		,
	title={{Q&A on the sweet business of co-branding}}
		,
	author={{
			KMccarthy
		}}
		
		
	

}

@book{b13,
	
	
		,
	title={{The Hazards of Celebrity Endorsements in the Age of Twitter}}
		,
	author={{
			Nielsen
		}}
		
		
			,
	year={2013. February 27}
		
	

}

@book{b14,
	
	
		,
	title={{Jessica Alba: Running A Startup Is Really Hard; You Have To Be Passionate About What You Do}}
		,
	author={{
			SPerez
		}}
		
		
			,
	year={2012. September 10}
		
	

}

@incollection{b15,
	
	
		,
	title={{To celeb or not to celeb? (marketing and advertising issues associated with celebrity endorsement}}
		,
	author={{
			HPringle
		}}
	
	
		,
	booktitle={{Admap}}
				
			,
	year={2012}
			47
			
		
	

}

@book{b16,
	
	
		,
	title={{Twitter Celebrity Endorsements Are Big Business For Stars And Companies. Huffington Post}}
		,
	author={{
			CRexrode
		}}
		
		
			,
	year={2011. March 11}
		
	

}

@book{b17,
	
	
		,
	title={{The 2014 Facebook Demographic Report}}
		,
	author={{
			DSaul
		}}
		
		
			,
	year={2014. January 15}
		
	

}

@incollection{b18,
	
	
		,
	title={{The equity effect of product endorsement by celebrities}}
		,
	author={{
			DSeno
		} and {
			BLukas
		}}
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			41
			
			,
	year={2007}
		
	

}

@incollection{b19,
	
	
		,
	title={{Heroes in sport: assessing celebrity endorser effectiveness}}
		,
	author={{
			JShuart
		}}
	
	
		,
	journal={{International Journal of Sports Marketing and Sponsorship}}
		
			8
			2
			
			,
	year={2007}
		
	

}

@incollection{b20,
	
	
		,
	title={{Is Celebrity Branding Worth The Price Tag? | Fast Company | Business + Innovation}}
		,
	author={{
			SStoute
		} and {
			YSung
		} and {
			JKim
		}}
		
		
		
	
	
		,
	journal={{Psychology & Marketing}}
		
			27
			
			,
	year={2013. January 22. 2010}
		
	

}

@book{b21,
	
	
		,
	title={{3 Ways Startups Can Turn Celebrity Endorsements Into Big Gains}}
		,
	author={{
			KTighe
		}}
		
		
			,
	year={2013. August 3}
		
	

}

@book{b22,
	
	
		,
	title={{What are we buying with a celebrity endorsement? The Guardian}}
		,
	author={{
			NThomson
		}}
		
		
			,
	year={2013. July 1}
		
	

}

@book{b23,
	
	
		,
	title={{The Hazards of Celebrity Endorsements in the Age of Twitter}}
		,
	author={{
			PWilliams
		}}
		
		
			,
	year={2013. February 27}
		
	

}

@book{b24,
	
	
		,
	title={{Opinion Leaders}}
		
		
	

}