Do Consumers Consider CSR, A Case of Cellular Companies in Pakistan?

Muddassar Sarfraz

Authors

Muddassar Sarfraz

Keywords:

corporate social responsibility, CSR, telecom industry, consumer retention, pakistan

Abstract

Corporate Social Responsibility is key issue and under debate in the recent business world. In the developing countries, companies have to face serious consequences regarding implementation of Corporate Social Responsibility. Research on this topic is mostly done in developed countries. The first purpose of this study is to investigate "Does consumers consider CSR" and second part of this study focuses on Pakistan telecom industry analysis". According to literature reviews from previous studies, it is proven that role of corporate social respon-sibility play vital role in the organization's success. It was important to explore that does CSR have same role in telecom industry of Pakistan?

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How to Cite

Do Consumers Consider CSR, A Case of Cellular Companies in Pakistan?. (2014). Global Journal of Management and Business Research, 14(A6), 31-34. https://journalofbusiness.org/index.php/GJMBR/article/view/1318

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