Factors Influencing Supermarket Store Loyalty in Brazil and their Implications to Loyalty Programs

Isabella Moreira Pereira De Vasconcellos; Delane Botelho

Authors

Isabella Moreira Pereira De Vasconcellos
Delane Botelho

Keywords:

perceived value and customer attitude, considering this variable

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Factors Influencing Supermarket Store Loyalty in Brazil and their Implications to Loyalty Programs. (2014). Global Journal of Management and Business Research, 14(A2), 23-33. https://journalofbusiness.org/index.php/GJMBR/article/view/1234

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References

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