Abstract

Green marketing is a new concept not only in Bangladesh but also in the whole world. Normally, it can be said that green marketing is the marketing activities operated by considering the environmental aspects. As society is going to be civilized day by day it is decaying itself by wasting its most valuable environment. Along with the others, marketing sector has also responsibility to preserve the natural resources of the world. Green marketing is the ethical marketing considering the environment which is controlled in the same way the ordinary marketing does. By implementing this new range of ideas Bangladesh as a nation is undergoing an economical reform in recent time.

How to Cite
JOHIR RAYHAN, ABDULLAH ISHAK KHAN, MOHAMMAD TANJIMUL ISLAM, Shah. Factors Affecting Green Marketing in Bangladesh. Global Journal of Management And Business Research, [S.l.], apr. 2014. ISSN 2249-4588. Available at: <https://journalofbusiness.org/index.php/GJMBR/article/view/1224>. Date accessed: 18 sep. 2019.