The Relationship between Church Marketing and Church Growth: Evidence from Ghana

Abstract

This paper explores the impact of church marketing and its effect on church attendance growth. Evidence was gathered from the analysis of a randomly-drawn sample size of 132 which involves 12 pastors, and 120 members from six charismatic churches. Results from the calculated Pearson correlation indicates that positive relationship exist between #x2018;church promotion#x2019; and church attendance growth although regression results show that among all the variables considered in the study, it is #x2018;Radio PR#x2019; that plays a major role in influencing the growth of churches in Ghana. The study concludes that #x2018;Radio PR tool#x2019; has been the most effective tool influencing church attendance growth in Ghana.