Determinants of Market Orientation among Smallholders Cassava Farmers in Nigeria

Nwauwa Linus Onyeka Ezealaji; Adenegan Kemisola O.

Authors

Nwauwa Linus Onyeka Ezealaji
Adenegan Kemisola O.

Keywords:

cassava, commercialization, market orienta-tion, tobit model and nigeria

Abstract

Households need surplus output to meet both consumption requirements and market demand. To achieve this, households intuitively produce enough quantities of crops to satisfy these. Only a small proportion of the total output is taken to the more lucrative (but distant) urban markets for sale. This study aimed at analyzing the factors determining smallholder cassava farmer's market orientation. Household survey was conducted with a total of one hundred respondents. Descriptive Statistics was used in describing the socio-economic status of farmer households in the study area and Tobit model to identify factors that influenced market orientation.

Downloads

How to Cite

Determinants of Market Orientation among Smallholders Cassava Farmers in Nigeria. (2013). Global Journal of Management and Business Research, 13(B6), 57-66. https://journalofbusiness.org/index.php/GJMBR/article/view/1137

Download Citation

References

G Berhanu, J Moti (2010) Commercialization of small-holders: Does Market orientation translate into market Participation?.

L Cunningham, B Brown, K Anderson, E Tostao (2008) Gender differences in marketing styles. 38(1), 1-7.

A Geda, N De Jong, G Mwabu, M Kimenyi (2001) Determinants of poverty in Kenya: A household analysis.

U Heierli, T Gass (2001) Enhancing employment and income generation in rural areas.

T Jayne, M Mukumbu, J Duncan, M Lundberg, Aldridge, J Staatz, J Howard, K Nakaponda, B Ferris, J Keita, F Sananankoua, A (1995) Trends in real food prices in six Sub-Sahara African countries. 2.

N Key, E & Sadoulet, A De Janvry (2000) Transaction costs and agricultural household supply response. 82(1), 245-259.

M Lapar, G Holloway, S Ehui (2003) Policy options promoting market participation Among smallholder livestock producers: A case study from the Philippines. 28, 187-211.

V Manyong, A Ikpi, J Olayemi, S Yusuf, B Omonona, V Okoruwa, F Idachaba ; Makhura, M, Kirsten, J & Delgado, C (2001) Agriculture in Nigeria: Identifying opportunities for increased Commercialization and Investment. 11-15.

S Nourit (2012) Unknown Title.

J Omiti, Timothy David J Otieno, Ellen Nyanamba, Mccullough (2009) Factors Influencing the intensity of market participation by smallholders farmers: A case study of Rural and peri-urban area of Kenya. 3(1).

D Otieno, J Omiti, T Nyanamba, E Mccullough (2009) Market participation by Vegetable farmers in Kenya: A comparison of rural and periurban areas. 4(5), 451-460.

(2003) Economic Recovery Strategy For wealth and Employment Creation (ERSWEC 2003-2007, PP 92.

(2005) Strategy for revitalizing agriculture (2004-2014).

R Randela, Z Alemu, J Groenewald (2008) Factors enhancing market participation by small-scale cotton farmers. 47(4), 451-469.

Statacorp (2008) Supplemental Information 10: Coding for meta-analysis and recalculation of original data for STATA 13.1 (StataCorp, College Station, TX)..

Forhad Shilpi, Dina Umali‐deininger (2008) Market facilities and agricultural marketing: evidence from Tamil Nadu, India. 39(3), 281-294.

(2006) Where Is the Wealth of Nations?.

(2007) World Development Indicators.

(2008) World Development Report 2008 (Overview).